Wine Labels Need Clarity
Federal regulators are eyeing the maze of wine label information on bottles of wine. I have before me 5 bottles of wine: a French, Italian, Australian, and two California wines, one in Monterey and one in Temecula Valley. They couldn’t be more different in their presentations of information presumably to help buyers in making their choices.
As in any government intervention in an industry, we can be encouraged by its goal of consistency and honest definitions of vague terms like premium, estate, reserve and vineyard, but we are already burdened with “warning” information (I counted four different warnings on bottles) and now there is lobbying for serving facts like calories, fat and protein, major allergies and stricter definitions of marketing terms.
French wines are the most confusing, with Italians weighing in close behind. It would take a translator awhile to figure out what kind of wine is in the bottle. The French bottle label in front of me has the following information: “Mis en Bouteille au Chateau, Grand Vin De Chateau Latour, Premier Grand Cru Classe, Pauillac. Alc 12.5 %, 75 cl.” Latour of course has built up such a reputation that all it needs is the name, but to the newcomer, it says nothing about what’s in the bottle. French wine and other international brands cannot be regulated, but in the U.S. the word estate and other terms should be more defined.
OK, what’s clear and concise on a label? An example would be the Sattui Winery in Napa Valley, with its high contrast and large print (easy to read) information that shows the winery owner’s signature and year of harvest, when the winery was established, the name of the vine- yard that produced the grape ( estate grown), the varietal, appellation and closest city. On the back label, a description of the vineyard, the aroma and taste and what food the wine would pair well with. Since this is a direct sale winery, the address, phone and web site are easy to read. The letters are black and large.
The background is a light cream color for maximum contrast and visibility.
The price of success is imitation, so on top of this copious market of wines comes a wild Chinese stampede for anything that tastes like red wine. Bootleggers are dousing the market with phony wine. These knock-off artists are getting a significant percentage of wine consumption and sales that have doubled in the last few years. The problem is so big that buyers of premium wines are urged to smash the bottles after use, fearing that those empties will be re-filled with cheap wine and re- sold as originals.
Many consumers do not speak or understand wine language. It’s the responsibility of wineries to be clear about terms used in the sale of wine and be ready to back it up when asked. Otherwise the government will do it for them.
The Brothers Tobin Take it up a Notch at NCWC
North County Wine Company, the wine bar and retailer in San Marcos, picked up new owners a year or so ago, and the first thing Jim and Bill Tobin did was to increase the wine selections from 200 to 700 wines with worldwide brands. “We became very aggressive in our pricing, as competitive or more than any other wine shop in North County,” said Bill. “Younger consumers are coming in with an open mind about what they want, they ask questions and they try something new.”
The Tobins do tastings twice a week, on Wednesday and Friday nights. The thing that sets them apart is that they have the great names, usually 7 selections plus appetizers, for just $10. On this night, guests were treated to Cloudy Bay, Frank Family, Siduri, Argiano, Pahlmeyer, Orin Swift and John Duval. On the question of what’s selling these days, Jim said “we see a lot of interest in Sauvignon Blanc with the whites, and lots of interest in Italian Red wines.”
For more, visit www.northcountywinecompany.com
Wine Bytes
- The Fifty Barrels Wine Group is offering an Evening of Wine Tasting Sat. Feb. 4 in Oceanside. Taste 5 award winning wines with appetizers and entertainment for $20., pre-sale, $25. at the door. Raffle Drawings and Silent Auction. Call 951-906-7538.
- North County Wine Company in San Marcos has a fundraiser Monday Feb. 6 from 5 to 8pm. It’s a six-flight wine tasting with lots of gourmet food and desserts. Raffle drawings. Cost is $20. Call 760-744-2119.
- Bistro West in Carlsbad is presenting a Wine Dinner featuring Napa Valley’s Rombauer Vineyards, Tues. Feb. 7. Cost is $65. pp. Call to RSVP at 760- 930-8008.
- An elegant wine and food event is planned for Sun. Feb. 12 from 1-4pm at Milagro Farm Vineyard and Winery in Ramona. Get the full story on this fast-growing San Diego County wine country.
Winemaker Jim Hart has chosen 5 special wines including Sparkling Apple. Live music by a concert violinist. Benefits Ramona’s H.E.A.R.T. Mural Project. Cost is $45. RSVP at 760-787-1102.
- PAON Restaurant and Specialty Wine Store in downtown Carlsbad is pouring Romantic Reds with Tasty Chocolates, Thurs. Feb. 9 thru Wed. Feb. 15, 5:30 to 8pm. Call for wines and pricing at 760- 729-7377.
Frank Mangio is a renowned wine connoisseur certified by Wine Spectator. He is one of the leading wine commentators on the web. View his columns at www.tasteofwinetv.com. Reach him at mangiompc@aol.com.
