How wine became modern - Design + Wine 1976 to now "Drink It In"

The first exhibition of its kind, “How Wine Became Modern” looks at the world of wine and the role that architecture, design, and media have played in its stunning transformation over the past three decades. Italian architecture and design components of “How Wine Became Modern” include new vineyard architecture by Renzo Piano and Mario Botta in Tuscany, Italian designed glassware, and a video by Marco Brambilla.

Presented by the San Francisco Museum of Modern Art with the support of the Italian Cultural Institute. This exhibition explores the visual culture of wine and its stunning transformation over the last three decades.

Designed in collaboration with renowned architects Diller Scofidio + Renfro, the exhibition combines historical artifacts, architectural models, design objects, newly commissioned artworks, and enticing installations, including a "smell wall," to probe many aspects of wine culture, among them the globalization of wine, concepts of terroir, wine in popular media, and new strategies in label, glassware, and winery design.

The exhibit will continue until April 17, 2011. www.sfmoma.org/ exhibitions/ 406